Product Promotion : 5 Top Product Promotion Strategies

Product promotion is one of the necessities for getting your brand in front of the public and attracting new customers. There are numerous ways to promote a product or service. Some companies use more than one method

1 - Directories

There are a whole host of directories on the Internet. Just search for your keyword and “Directory” or “Link Exchange” or anything similar and you will find hundreds of places to put your links. Yeah, it is hard work to do this, but you will get links and traffic to your site. If it’s too much like hard work for you – hire someone to do it!

2. Create videos for YouTube.
With more than 800 million unique visitors a month, YouTube can be a powerful platform for marketing a business online.

3 - Articles

Articles are an excellent way to gain traffic and promote your site. Submitting your article to directories will get you backlinks and if they are quality articles, will get you known across the Internet as an expert. Newsletter and website owners will pick up your articles and use them as content. This will help to promote your site to a much wider audience.

4 – Affiliate Program

Running an affiliate program for your product is an excellent way to promote your site. Instead of you working on promoting your site, you have all these affiliates doing the work for you. And the best thing is – you don’t pay them a penny unless they make a sale. Depending on how much you offer as a commission, you could have hundreds of hungry affiliates aggressively marketing your product all over the Internet.

5 - Social Media

Social media websites such as Facebook and Google+ offer companies a way to promote products and services

6 – Forums

Forums are an excellent way to market your website. As you participate in a forum so you can establish yourself as an authority and trusted expert on your chosen subject, which will make people come to visit your website to find out more information. Be aware though, that if you blatantly promote your business without adding value or spam the forums you will do more harm than good to your reputation and your business.

Promoting your website will get you targeted traffic. It will also allow you to organically move up the search engine rankings through back links and the use of keywords. If you are someone who is serious about making money online, then you need to start taking your website promotion seriously. Remember though – spam and other unethical practices will harm your business in the long term. Promote your site ethically and responsibly, and you can be reaping the rewards for years to come.